Small business has powerful advantages over big business when it comes to marketing. But small business often misses using these advantages because they are seduced into emulating the big corporations. The typical approach to marketing by big business...

“I don’t know what is going on. I was supposed to leave an hour and a half ago.” That was the first thing that our waitress said when she arrived at our table. We had arrived more than six minutes ago and quickly decided on our usuals. Swiss Chalet is...

Conflict sells. If you want to be noticed fight a powerful and evil enemy. Who or what are you fighting? While planning your marketing strategy pick an enemy. The tougher, the meaner, the more disgusting your enemy – the better for you. That positions...

It’s Friday 13. For Port Dover, a normally sleepy cottage and fishing village on the North shore of Lake Erie, Friday 13 is a bonanza. “Unlucky” Friday 13 has become the luckiest day for the businesses of Port Dover. It’s like the typical retailers’ Christmas...

How a marketer sees the Jet Blue Flight Attendant thing… Right or wrong, the publicity surrounding the Jet Blue flight attendant who quit his job seemed to hit a public nerve. His recent “celebrity” status might get some marketers thinking. Beer...

Your best marketing is good customer service. Why? Because the purpose of your marketing is to get more clients buying more from you, more often. You could have a wonderful advertising campaign that brings in eager prospects. But if your customer service...

The phone rang. I answered. The person on the other end asked, "Hi, How are you?" What a stupid insincere opening. When will they learn? The automatic response might be, "Fine, How are you?" The whole exchange would be insincere and a waste of time....

That’s what the cashier said to me at the end of my purchase. I said nothing back. Why? Because I felt that her statement was insincere. From what I saw, her well-meaning statement was delivered because the company instructed her to deliver it at the...

Marketing has become a cult. It is rife with mysterious terms, magic powder and self-anointed gurus. Use this list of definitions to better understand the terminology and refute some of the ridiculous statements of the high priests. Warning: some...

Marketing lesson on the power of perception from a live presentation from George Torok to a group of buisness owners. Enjoy this video. George Torok is a marketing expert who speaks to conferences, conventions, corporate...